Anne-Marie Verdin

Anne-Marie Verdin-Mulot brings a wealth of expertise in brand strategy, luxury, fashion and lifestyle marketing, together with digital innovation to her role as an instructor in this course. With a career spanning leadership positions at iconic brands including Disney, Yahoo!, Harrods, Galeries Lafayette, Bicester Village and Mulberry, Anne-Marie has a deep understanding of how to blend data-driven insights with creative storytelling to elevate brand engagement on a global scale. Her work has driven high-impact initiatives across digital, content, and guest experience, often pioneering the integration of AI and emerging technologies to shape brand narratives and customer connections.

In a world of increasingly tech-savvy customers it is important to speak their language and communicate in the new codes of future generations .

In this course, Anne-Marie will draw on her unique background in luxury, fashion and lifestyle sectors to guide participants through the evolving landscape of AI in creative fields. Her sessions will focus on the collaborative potential of AI, its applications in branding, and the art of balancing AI-generated insights with human intuition inviting you to become a leader in creative first AI.