Applying Knowledge Management: Principles and Practices


The purpose of knowledge management is to harness, develop and direct the expertise of the organisation and to apply it effectively to achieve strategic objectives. Its purpose is also to encourage learning and innovation as sources of competitive advantage.

This Applying Knowledge Management course will be an intensive day filled with a wide range of strategies and tactics for achieving higher levels of performance from existing resources. It will systematically consider each of the stages of the KM cycle (vision and search, generation, acquisition, capture, transformation, transfer, application) and assess how they relate to the organisational performance.

The new ISO 9001: 2015 Quality Management Standard now contains a clause which specifies, for the first time, that all 1.1 million organisations which are certified must "determine the knowledge necessary for the operation of the quality management system."

The course tutor, Dr John Wilson, is a member of the British Standards Institute Knowledge Management Systems Committee which is contributing to the development of ISO knowledge management standards.

The management of knowledge applies in all sectors of the economy including primary industries, manufacturing, technology and the service sector. It represents an increased focus on identifying knowledge and intellectual resources so that instead of 'not knowing what they know', organisations can bring together and make accessible all the skills and knowledge and apply them to increase operational and individual performance.

Programme details

Vision and Search

  • Vision and gap analysis
  • Identify new sources of technology and ideas
  • Explore creativity, innovation and idea mapping

Generation, Acquisition and Capture

  • Investigate the nature of communication throughout the organisation
  • Understand the nature of tangible and intangible assets
  • Protect and secure knowledge
  • Use information and communication technologies to facilitate the Knowledge Management process
  • Use customer relationship management processes to enhance strategic learning
  • Use the supply chain as a source of innovation and creativity

Transformation and Transfer

  • Develop communities of practice
  • Mine tacit / hidden skills and make them explicit so that they can be applied throughout the organisation
  • Develop hard and soft skills to enhance Knowledge Management
  • Develop a climate of trust in the organisation


  • Develop a checklist which can be used to assess the extent and quality of knowledge management within your organisation
  • Develop individual, group and organisational Knowledge Management strategies
  • Develop a Knowledge Management framework to be implemented in your organisation participants 

This course can be taken separately or as part of a weekly discount fee package (17 - 22 June).

Week 1 of our Business and Management Skills programme (10 - 15 June 2024)  is also available with a discount. 

Attending Your Course 

Further details will be emailed to you two weeks ahead of your course, which will include registration information. 

Please get in touch if you have not received this information within five working days of the course start date.  

In the meantime, you may wish to plan your travel: Travel information 

Digital Certification

To complete the course, you will be required to attend and participate in all of the sessions on the course in order to be considered for a certificate. Participants who complete the course will receive a link to download a University of Oxford digital certificate. Information on how to access this digital certificate will be emailed to you after the end of the course.

The certificate will show your name, the course title and the dates of the course you attended. You will also be able to download your certificate or share it on social media if you choose to do so.


Description Costs
Standard course fee £545.00


Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.

Request an invoice

If you require an invoice for your company or personal records, please contact us. The Course Administrator will then email you an invoice. Payment is accepted online by credit/debit card, or by bank transfer. Please do not send card or bank details by email.​


Larry Campbell


Larry CampbellLarry Campbell is Senior Advisor to the CEO of The Saudi British Bank (SABB). In this capacity Larry works closely with the bank’s senior leadership team on a number of strategic initiatives, ranging across topics including digital, strategy, communications, data and knowledge management, and environmental, social and governance (ESG) change. 
Prior to joining SABB, Mr Campbell was a Partner at KPMG China, where he specialised in financial services strategy and business development, in particular focused on wealth management and private banking. He was deeply involved in driving innovation, digital advancement and the financial technology (FinTech) agendas and advised KPMG's biggest banking sector clients on these topics. 
Mr Campbell has 37 years of senior management experience spanning the financial services, technology and media sectors. Before joining KPMG in 2016, Mr Campbell was Group Chief Knowledge Officer with HSBC. During his 15-year career with HSBC, he led knowledge management globally, served on the bank’s Global Communications Executive Committee, and worked closely with the leadership of the bank’s global businesses and functions. In the early 2000s, he was responsible for the initial development and launch of HSBCnet, the bank's global transaction banking platform. 
Mr Campbell has a Master’s Degree in Strategic Knowledge Management from Middlesex University. He is an Associate Tutor with the Department for Continuing Education at the University of Oxford, and a TED speaker. 
Mr Campbell began his career as a journalist in the mid 1980s in Sri Lanka. He moved to Hong Kong in 1987 and specialised in technology journalism, founding the Technology Post section of the South China Morning Post in 1990. He became an independent publisher and entrepreneur in the 1990s, setting up a number of successful digital ventures. In 2001, Mr Campbell joined what became HSBC's Global Banking and Markets business. 
He is a regular publisher of thought leadership on topics ranging from wealth management, digital, knowledge management, ESG, and change management. 

Dr John P Wilson

Course Director

Independent Consultant and Researcher

John P. Wilson is an independent consultant and researcher with wide experience of change in both the academic and private sectors. He has worked as a consultant with a wide range of organisations and has spent two years working in Sweden, and four years in Saudi Arabia for an oil company. He has directed an MEd in Training and Development which ran in the UK, Ireland and Singapore.

John was previously the HEIF (Higher Education Innovation Fund) Programme Manager for Continuing Professional Development at the University of Oxford, supporting existing qualification and short courses, as well as developing new programmes which encourage knowledge transfer between the University and external organisations.

He has published widely and has edited International Human Resource Development: Learning, Education and Training for Individuals and Organizations, compiled the Routledge Encyclopaedia of UK Education, Training and Employment, and authored, Dream: Your Life, Your Future.

John is a member of the British Standards Institute Knowledge Management Systems Committee which is contributing to the development of ISO knowledge management standards.

Books written/edited by Dr John Wilson:

  • Experiential Learning: A Handbook for Education, Training and Coaching, 3rd edition. London, Kogan Page. Beard, C. M. and Wilson, J. P. (2013)
  • International Human Resource Development: Learning, Education and Training for Individuals and Organizations London: Kogan Page. Wilson, J. P. (2012)
  • The Routledge Encyclopaedia of UK Education, Training and Employment. Milton Park: Routledge Falmer. Wilson, J. P. (2010).
  • The Call Centre Training Handbook: A Complete Guide to Learning and Development in Contact Centres. London: Kogan Page. Wilson, J. P. (2009).


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

Level and demands

This course is for engineers, scientists, managers and other staff in hi-tech companies and organisations from both the public and private sectors. Gain a comprehensive insight into the main aspects of knowledge management and the practical skills you need to build or begin the introduction of knowledge management interventions within your organisation.

Previous course attendees have come from:
HSBC, Arthur D. Little, Colgate Palmolive, Intel Corporation, Datong Electronics, University of Luxembourg, ZTE Corporation, Whirlpool/Polar S.A, University of Cambridge, Westadex Technologies Limited, ATOS Origin Netherlands, Euro Car Parks, Nexen Petroleum UK Limited, HMGCC, Cancer Research UK, S.O.R. Internacional S.A., Graham & Brown Inc., Ipsen Pharmaceutical Limited, GlaxoSmithKline and more.

If you're uncertain whether this course is suitable for your requirements, please email us with any questions you may have.


Although not included in the course fee, accommodation may be available at our on-site Rewley House Residential Centre. All bedrooms are en suite and decorated to a high standard, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

To check prices, availability and to book rooms please visit the Rewley House Residential Centre website.