Advanced Coaching


Helping any coach deepen their practice in various ways: enhancing intervention skills, better understanding clients' needs, drawing on evidence, exploring attitudes to work/clients, and expanding client bases and professional standing.

This course promises to be an exciting departure from traditional advanced programmes that generally offer intense immersion in one particular model but do little to help the coach develop their own practice in ways that are critical to them.

You may be a business, life, sports, health, or financial coach; work in corporate, private or public sectors; with in-house, external, or assigned clients (paying or provided with your services for nothing); with years of experience, or just be beginning. Whatever your situation, your practice will be deepened and developed as a result of attending.

The course is particularly suited to students who have completed an initial coaching programme, whether recently or some time ago, and are keen to expand their practice.

Over ten weeks, you will be supported as you develop plans, identify key areas, gain peers to work alongside, and be guided and encouraged as you put those plans into practice.

There will be opportunities to enhance your intervention skills, better understand clients' needs, draw on evidence rather than hearsay, explore your own attitudes to work and clients, expand client numbers, and build your professional standing.

Programme details

Course begins: 15th April 2024

Please note: There will be no class on the 6th and 27th May due to the public bank holidays.

Week 1: Expanding our own definition of coaching / developing our USP.

Week 2: Reflective practice; journalling – for the coach and their client.

Week 3: The mindset of the coach; to themselves, to their client, to the world.

Week 4: Working with strategy; goal formation, thinking strategically, teaching someone to think strategically.

Week 5: Business development for practising coaches; word of mouth, social media, networking, publicity, profile raising.

Week 6: Coaching and education; a pedagogic style, how people learn, facilitating an executive's learning (insight, assimilation, integration, and behavioural change).

Week 7: Research, evidence, models, ignorance, closed minds, and snake-oil sales people.

Week 8: Motivation; current ideas, motivating yourself, motivating your client...

Week 9: Group dynamics, coaching and facilitating groups.

Week 10: Synopsis, consolidation, personal learning, and further steps.

Digital Certification

To complete the course and receive a certificate, you will be required to attend at least 80% of the classes on the course and pass your final assignment. Upon successful completion, you will receive a link to download a University of Oxford digital certificate. Information on how to access this digital certificate will be emailed to you after the end of the course. The certificate will show your name, the course title and the dates of the course you attended. You will be able to download your certificate or share it on social media if you choose to do so.


Description Costs
Course Fee £415.00
Take this course for CATS points £10.00


If you are in receipt of a UK state benefit, you are a full-time student in the UK or a student on a low income, you may be eligible for a reduction of 50% of tuition fees. Please see the below link for full details:

Concessionary fees for short courses


Dr Graham Wilson

A PhD in animal behaviour led to work in OD creating exceptional workplaces.  A psychodynamic and transpersonal counsellor, I coach executives in leadership and through transitions.  For ten years, I’ve taught psychology, counselling and coaching at the University of Oxford and elsewhere. My research explores photography provoking change in communities.

Course aims

This highly personalised and practical course aims to help coaches – regardless of their discipline, niche, extent of practice, and whether internal or external – to develop their practice in a number of ways – in terms of scope, market, scale, depth of interaction, quality of outcomes, rigour, visibility, profile, or impact.

Course Objectives:

  • To encourage participants to evaluate their own coaching practice against their evolving, personal vision for it.
  • To enable them, in a supportive environment, to explore opportunities for its development.
  • To provide a safe and creative space for participants to experiment with new and more demanding skills, techniques, and approaches.

Teaching methods

Large and small group discussion – variously led by tutor and participants; self-reflection; triads; pre- and post- session tutor-led input via VLE (Moodle); online peer dialogue.

Learning outcomes

By the end of the course students will be expected to:

  • have experienced, and experimented with, new ways of looking at their coaching practice
  • have a clear understanding of the potential for their coaching work
  • have created a medium-term plan for the development of themselves and their coaching practice
  • have enhanced their coaching skills, and their presentation of them, through various forms of feedback.

Assessment methods

By assembling 4 short reflective pieces during the course, participants will create a personal, professional practice development plan.

Students must submit a completed Declaration of Authorship form at the end of term when submitting your final piece of work. CATS points cannot be awarded without the aforementioned form - Declaration of Authorship form


To earn credit (CATS points) for your course you will need to register and pay an additional £10 fee per course. You can do this by ticking the relevant box at the bottom of the enrolment form or when enrolling online.

Please use the 'Book' or 'Apply' button on this page. Alternatively, please complete an enrolment form (Word) or enrolment form (Pdf).

Level and demands

Students who register for CATS points will receive a Record of CATS points on successful completion of their course assessment.

To earn credit (CATS points) you will need to register and pay an additional £10 fee per course. You can do this by ticking the relevant box at the bottom of the enrolment form or when enrolling online.

Coursework is an integral part of all weekly classes and everyone enrolled will be expected to do coursework in order to benefit fully from the course. Only those who have registered for credit will be awarded CATS points for completing work at the required standard.

Students who do not register for CATS points during the enrolment process can either register for CATS points prior to the start of their course or retrospectively from the January 1st after the current full academic year has been completed. If you are enrolled on the Certificate of Higher Education you need to indicate this on the enrolment form but there is no additional registration fee.

Most of the Department's weekly classes have 10 or 20 CATS points assigned to them. 10 CATS points at FHEQ Level 4 usually consist of ten 2-hour sessions. 20 CATS points at FHEQ Level 4 usually consist of twenty 2-hour sessions. It is expected that, for every 2 hours of tuition you are given, you will engage in eight hours of private study.

Credit Accumulation and Transfer Scheme (CATS)