10.00am: How web readers differ – The essentials of web writing
We start with some reminders about how people read online, and the implications for web writing. Then, an explanation of four essential web writing principles – connecting with readers, writing for scannability, plus the importance of structure and easy navigation.
11.30am: Practice writing web copy – Learn how to improve your Google ranking
A series of exercises to improve your web writing skills, followed by an examination of the lessons from good and bad web pages. An introduction to Search Engine Optimisation, its potential and limitations, plus Google Adwords and Analytics.
2.00pm: Work on your own website
A demonstration of some award-winning websites, followed by practical time to make improvements and get feedback on your own website.
4.00pm: E-newsletters – Website Accessibility – Style guidelines
How to write e-newsletters that get opened and read. Sharing good practice for website accessibility, writing styles, and how to edit and proofread effectively.
5.00pm: Course disperses